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80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

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80/20 Sales and Marketing

By: Perry Marshall
Narrated by: Ron Allan
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About this listen

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

  • Slash time-wasters
  • Locate invisible profit centers in your business
  • Advertise to hyper-responsive buyers and avoid tire-kickers
  • Gain coveted positions on search engines
  • Differentiate yourself from rivals
  • Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall Business Development & Entrepreneurship E-Commerce Employment Entrepreneurship Marketing Marketing & Sales Sales & Selling Commerce Business Career Money Success Software Technology Business Development Skills
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Most relevant
listened 4 times now and keep getting value for my clients:) should I be saying that lol... stealth marketing

marketing magic

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Some great marketing nuggets here from Perry but why he never narrated himself is a disappointment. The narrater is too movie tone for me and I found his voice false and irritating. Content great though and Perry is a genius

Great nuggets

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Really made me think about the reapplication of 80/20 in my life and what I need to focus upon

excellent book on 80/20

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I am by no means naturally attracted to math or numbers and even from the outset I was a little hesitant to continue becuase some numbers were referred to but man was I happy to have stuck with it.

This book is bursting with wisdom and principles which I believe the reader ignores to their own peril.

If you are listening, there will be graphs and charts referred to which you probably will not have to hand but you can honestly get better without them, just be sure to collect your supplement material from the website and you will be fine.

I will most certainly have to go over this book again. It's a keeper!

Get this Book!!!

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Shame you can't just get the chapter endings - as I really struggled with the narrator!

If you can poke up with the narrator it's brilliant

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