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A Bold Return to Giving a Damn

One Farm, Six Generations, and the Future of Food

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A Bold Return to Giving a Damn

By: Will Harris
Narrated by: Will Harris
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About this listen

 "If I could have one wish it is that every eater in America would read this book." —Ruth Reichl

From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed.

At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now.

Featured in Food and Country directed by Laura Gabbert and Ruth Reichl Business Business Development Business Development & Entrepreneurship Professionals & Academics
All stars
Most relevant
This is one of the most important books of our time. The only thinkable workable future. Thank you Will for articulating this.

Loved Every Minute

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A fantastic explanation as to how we should aim to live as individuals, as communities and with nature

The man himself

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To hear Will Harris tell his story of going from conventional extractive and destructive agriculture to the regenerative restorative and healing kind of agriculture they practice today at White Oak Pastures was a real treat. His thick southern accent and his colorful choice of words was both entertaining and joyful to listen to. This book wouldn't be half as good if someone else had narrated it. I highly recommend this book to anyone that eats. Its message is too important for anyone to miss. Get the book now!

Amazing

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Everyone should listen to this book, the world will be a better place then!

Deeply capturing!

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This should be compulsory reading for all Ag students! This should also be compulsory reading for all consumers of food.

Utterly brilliant

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