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A Secret History of Brands

The Dark and Twisted Beginnings of the Brand Names We Know and Love

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A Secret History of Brands

By: Matt MacNabb
Narrated by: Matt Godfrey
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We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism.

A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW among others. Explore the mystery of the cocaine content of Coca-Cola, the Hitler-Henry Ford connection, and why Bayer is famous for aspirin but began their journey with heroin, and how Kellogg's Corn Flakes were crafted to deter sexual arousal. Thoroughly researched, MacNabb details firsthand conducted interviews alongside fairly weighed research to present the decisive view of brands histories that you haven't heard of yet.

(P)2021 Tantor Advertising Economic History Economics Marketing & Sales Social Sciences Marketing
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I really enjoyed this book and it appealed to the history nerd in me. It's informative, full if facts and detailed so no questions are left. The narrators voice let's the content flow which is a bonus; it's well worth the listen.

Shocking truths about some of the brands I love

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