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In this episode, I sit down with Brynne Tillman, CEO of Social Sales Link and author of The LinkedIn Sales Playbook, to explore what it really means to build a heart-led business in today’s world of selling.

Brynne has spent decades transforming traditional sales approaches into trust-based conversations, helping professionals move away from cold, transactional tactics toward meaningful, value-driven connections, especially through LinkedIn and AI.

We explore why outdated, pushy sales tactics no longer work and how her CHIRP framework (Challenge, History, Impact, Risk, Priority) creates authentic conversations that convert. Brynne also shares her journey from cold calling to building a referral-driven business through genuine connections.

🎧Tune in to discover how to lead with value, build trust faster, and create conversations that truly matter.

👍If you enjoyed this episode, don’t forget to like, share, and subscribe for more heart-led business insights every week!

📌Key Takeaways
✔️Why “detach from the sale” is your new sales superpower
✔️The CHIRP method: the anti-BANT framework you didn’t know you needed
✔️How to earn the right to sell
✔️Turning LinkedIn into a referral-generating machine
✔️Balancing heart-led business with healthy profits—yes, it’s possible!

📌About the Guest
Brynne Tillman is the CEO of Social Sales Link and author of The LinkedIn Sales Playbook and co-author of The LinkedIn Edge and Prompt Writing Made Easy, helping professionals build trust-based conversations using LinkedIn and AI, without being salesy.

📌Additional Resources
✔️Website: www.brynnetillman.com
✔️Email: brynne.tillman@socialsaleslink.com
✔️LinkedIn: www.linkedin.com/in/brynnetillman
✔️Books:
~The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. https://tinyurl.com/yc45h8r7
~The LinkedIn Edge: New Sales Strategies for Unleashing the Power of LinkedIn https://tinyurl.com/29ndzb2d

✨Explore the Dialogue’s Treasures: Tap HERE: https://tinyurl.com/brynne-tillman to delve into our conversation.

Up Next: Nathanael “Tarzan” Rabbitt, founder of Conscious Body Recovery, combines modern recovery science with nature-based practices to enhance resilience, clarity, and well-being, offering practical insights on breathwork, contrast therapy, and self-mastery.

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