From eBay Flips to Brand Direct Exclusives: A Gen Z Amazon Success Story with Jared Russo
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About this listen
What does a 24-year-old college student running track and pursuing his MBA have in common with a guy who used to own a taxi company? They're both building Amazon brand direct businesses — and this episode is proof that the entrepreneurial playbook doesn't care about your age
In this episode, host Jon sits down with Jared Russo, a Gen Z entrepreneur who started selling on eBay during COVID and has since evolved into the Amazon brand direct wholesale model. Jared shares how he went from minimum wage jobs and online arbitrage trial-and-error to landing his first exclusive brand partnership — signed just the day before recording.
Jon and Jared also get candid about the realities of scaling a wholesale business: cash flow challenges, when to invest in coaching, the power of follow-up, and why brand direct is the closest thing to passive income in the e-commerce world.
Whether you're a brand owner, an aspiring Amazon seller, or just curious what Gen Z entrepreneurs are actually doing — this one is for you