How to Fix Your Volunteer Retention Problem (Why Recruitment Isn’t the Real Issue)
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About this listen
You don’t have a volunteer problem.
You have a volunteer experience problem.
In this episode of You Are What You Give, I sit down with Karen Knight, consultant and strategist focused on helping nonprofits engage volunteers the right way.
Because most organizations aren’t struggling to find people who care. They’re struggling to keep them.
Karen has seen the same patterns across organizations of every size:
- Broken onboarding
- Unclear expectations
- Rigid systems
- Treating volunteers like free labor instead of mission partners
And the result?
People show up once… and don’t come back.
This conversation is a wake-up call for nonprofit leaders, volunteer coordinators, and anyone building a mission-driven organization.
Because if volunteers are part of your mission,
their experience isn’t secondary. It is the mission.
- Why recruitment isn’t your real problem
- What causes volunteers to disengage (and leave quietly)
- How to rethink onboarding and expectations
- The difference between “help” and true partnership
- Simple ways to improve volunteer retention immediately
The 15-Minute Volunteer Audit
In the next 7 days, do one:
- Call one volunteer and ask: “What has your experience really been like?”
- Go through your own onboarding process — step by step
- Identify one meaningful task someone can do in 15 minutes
No strategy deck.
No committee.
Just one real action.
To connect with Karen Knight, visit karenknight.ca for resources and contact details, connect on LinkedIn (https://www.linkedin.com/in/karen-knight-consulting/), or email her at karen@karenknight.ca.
Special thanks to Victoria Hearst, whose generosity helps make these conversations possible.