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Jermail Shelton: How to Build a Sustainable Business that Stands the Test of Time

Jermail Shelton: How to Build a Sustainable Business that Stands the Test of Time

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 Sustainable business growth is at the heart of Jermail Shelton's nearly two-decade journey with Just Add Honey Tea in Atlanta. Co-owner Jermail joins hosts Kimberly Daniel and Stephen Lewis on the DO GOOD X podcast to share how entrepreneurship, resilience, and a willingness to pivot have kept their business thriving. From surviving COVID by moving business operations online to scaling tea-blending classes to over 100 virtual attendees, Jermail's story is one of bold strategy and servant leadership. He also explores the power of mentorship and how open communication and community connection fuel both personal well-being and lasting success.What You Will Learn in this Episode:✅ How sustainable business growth is achieved through a willingness to pivot quickly and fearlessly, even during a crisis like COVID.✅ Why servant leadership and community building are not just values but practical business tools that attract loyal customers, corporate clients, and long-term opportunities for small business owners.✅ How mentorship rooted in honest communication and shared experience can help entrepreneurs break through isolation, overcome self-doubt, and build the resilience needed for lasting success.Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.TIMESTAMPS: 00:00 Introduction to Jermail Shelton, co-owner of Just Add Honey Tea, a thriving small business in Atlanta04:22 Jermail shares the ingredients behind nearly 20 years of sustainable business growth06:15 How a bold business pivot during COVID transformed in person tea blending classes into an online business09:49 Stephen and Jermail discuss the key ingredients of a successful mentorship relationship13:51 Jermail reflects on servant leadership, faith, grit and what truly drives his purpose in entrepreneurshipKEY TAKEAWAYS: 💎 Business resilience is built by embracing change rather than resisting it. Jermail Shelton's ability to pivot Just Add Honey Tea during COVID, from a storefront-only model to a thriving online business with nationwide reach, proves that agility is one of the greatest assets a small business owner can have.💎 Servant leadership is not a soft skill but a growth strategy. Jermail's commitment to serving his customers, his community, and his mentees has directly fueled corporate partnerships, brand loyalty, and long-term sustainable business growth that spans nearly two decades.💎 The balance of faith and hard work is non-negotiable. Jermail believes that purpose-driven business success comes not from one or the other, but from the discipline to pray, plan, and then put in the work that most people are unwilling to do.ABOUT THE GUEST: Jermail is co-owner of Just Add Honey Tea Company, based in Atlanta, GA, along with his wife, Brandi. With a retail tea shop, online operations, and a wholesale division, Jermail oversees the company's off-site events and the wholesale department. His approach to life has always been to find ways to serve family, friends, and customers, building relationships one conversation at a time. With his deep love for people and community, he lives by the term Ubuntu, which means “I am because we are.” He has a strong desire to empower people to believe in their wildest dreams and goals, even as they stand up to their internal fears and self-doubts.Jermail Shelton - LinkedInRESOURCES MENTIONED: DO GOOD X - WebsiteDO GOOD X Start Up AcceleratorDO GOOD X - LinkedInConnect with Hosts:Kimberly Daniel LinkedInStephen Lewis LinkedIn
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