Episode 57 - Can a Marketing Agency Actually Prove It’s Doing Good? With Katherine Sherry from Hallam
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Episode 57 - Can a Marketing Agency Actually Prove It’s Doing Good? With Katherine Sherry from Hallam
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What does “doing good” actually look like for a marketing agency and can you prove it goes beyond the pitch deck? In today’s episode, Jack and Ellie chat with Katherine Sherry, Head of Experience at Hallam. Hallam is a B2B marketing agency that exists to do good work with good people that gets real results.
From turning down misaligned clients like Airbus, to building a wellbeing‑first culture and experimenting with lower‑impact digital practices, Katherine shares how Hallam is using its real “product” influence to nudge both clients and the wider industry toward more ethical, sustainable choices.
Topics covered include:
- Using B Corp as a roadmap not just a badge
- Why more marketing agencies are going B Corp
- How a service business measures its real‑world impact
- Rewiring agency culture to tackle burnout and protect worker wellbeing
- Guiding clients through greenwashing, greenhushing and authentic comms
- Designing more responsible digital experiences
Music by Stock_Studio from Pixabay.
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