In this episode of Chat With Sean, I’m joined by Josep M Felip, an SEO expert with over 14 years of experience, originally from Barcelona and now based in Brighton. He has worked across various sectors including agency, travel, and in-house SEO, and is the founder of Amplfyr, a content intelligence platform designed for the AI search era.

Josep looks into the power of AI in content optimisation, how AI platforms read content differently than humans, and how Amplfyr helps SEOs and content teams optimise their content to be more visible in AI-driven search platforms like AI Overviews and ChatGPT.

Josep discusses:

- The evolution of content optimisation for the AI search era

- How AI reads content differently from humans, and what that means for SEO

- The importance of entities and relationships in AI visibility

- The role of Amplfyr in optimizing content for AI platforms

Topics covered include:

- The importance of relating entities in content for AI comprehension

- Why traditional SEO techniques need to evolve for AI search platforms

- How to balance brand voice with AI readability and structure

- Optimising content to bridge information gaps and enhance AI visibility

- Pre-published visibility and the concept of AI readiness scores

- How AI impacts content creation and strategy, especially for the modern SEO landscape