Ask 100,000 people why they procrastinate and you'll get five common answers: task, time, history, fear, and ego. Maybe the project feels overwhelming. Maybe you don't have enough time. Maybe procrastination paid off in college when you still got an A on that all-nighter paper. Maybe you're afraid it won't be perfect, or maybe your ego says "I shouldn't have to do this." All valid reasons, right? Wrong. There's actually only one true reason people procrastinate, and when you hear it, you're going to say "well, duh." In this episode, I'm breaking down those five common reasons people think they procrastinate, then revealing the surprising real reason we all do it. Spoiler: procrastination isn't a problem. It's actually a solution. We use it because we think it's the best tool we have. But what if I told you there's a better way? My new book Procrastination Proof comes out April 14th, and if you pre-order now, you get the entire audiobook for free.

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