Discover the transformative power of narrative-led design with interior designer Sameena Singh.In this episode, Sameena Singh takes us on a journey through her innovative approach to interior design, where storytelling becomes the cornerstone of creating personalised residential spaces. With over 15 years of global experience in luxury hospitality and high-end residential design, Sameena brings a refined eye and holistic vision to every project. Her work spans continents and iconic names, from the timeless grandeur of the Ritz-Carlton to the quiet opulence of Four Seasons, Fairmont, and Jumeirah where she has orchestrated every phase of the design narrative, from first sketch to final flourish.

Before founding LITTLEMORE, Sameena held formative roles at visionary studios like Aedas and Wimberly Interiors (WATG), during which her immersive, story-led designs evolved into her personal dialect of spatial storytelling. From her beginnings in top hospitality firms to establishing her own boutique studio, Sameena shares how her unique philosophy has reshaped her projects and client relationships. Sameena delves into the art of understanding clients on a deeper level, crafting spaces that reflect their personal stories and aspirations.

She explains how her narrative-led design philosophy not only enhances the aesthetic appeal but also fosters emotional connections, making each project a true reflection of the client's identity. Listeners will gain insights into how Sameena navigates the challenges of the design industry, leveraging her experience to build credibility and secure high-value projects. She discusses the importance of a strong brand identity and how her bespoke approach differentiates her in a competitive market.Join us as Sameena reveals her strategies for defining client essence through visioning and interactive tools, and how she balances creativity with practical fee strategies. This episode is a must-listen for anyone interested in the intersection of storytelling and design, and how it can transform ordinary spaces into extraordinary experiences.

Connect with Sameena Singh:

Website: https://littlemoredesign.com/

Instagram: https://www.instagram.com/littlemore_design/

Connect with the host:

Website: https://www.thebusinessofinteriors.co.uk/

Instagram: https://www.instagram.com/thebusinessofinteriors/

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