296 | Should You Start a Planner or Journal Business in 2026? (Honest Breakdown)
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About this listen
Thinking about starting a planner or journal business this year? Let’s talk about whether it’s actually the right move for you.
If you’ve been going back and forth on starting a paper product business—this episode is going to help you get some real clarity.
Today, we’re breaking down the honest answer to “should I start?” (spoiler: it depends). We’ll walk through what actually makes this a good fit, what might be holding you back, and how to know if this is something you should pursue—or release.
I’m also sharing the key things you need to get started (and a few things you definitely don’t), plus real examples of women who started from zero and brought their ideas to life.
By the end, you’ll be able to confidently decide your next step—whether that’s moving forward or moving on.
✨ Ready to take the next step? Join my 5-day Print Your Thing Challenge and start turning your idea into a real product: https://www.dreamprinting.co/challenge
About me:
I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 60,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I created Print School. Have a question? Drop it below — I read every comment.
YOUR NEXT STEPS:
✨ Take My 5-Day Print Challenge: https://www.dreamprinting.co/challenge
📚 Apply for a spot in Print School: https://www.dreamprinting.co
🖨️ Get Your Paper Fix: https://www.horacioprinting.com
💌 Need Help? Email: hi@dreamprinting.co
📲 Pop into my DMs! https://www.instagram.com/_print_school