In this episode, Bill is joined by Vicky Clark from The Pet Accountant for a no-nonsense conversation about pricing, profit, numbers, and the realities of running a pet business.

They dive into why pet professionals need to stop copying everyone else’s prices, why small £3 or £5 increases often are not enough, and why knowing your numbers is essential if you want to build a sustainable business. Vicki shares her thoughts on pricing properly, working with the right clients, breaking through the VAT threshold, and why Making Tax Digital may be more “Making Tax Difficult” for many business owners.

Bill and Vicki also chat about Crufts, trade stands, strange encounters behind the stand, the value of networking, and what pet professionals can expect from this year’s Pet Pro Expo in Birmingham.

Expect plenty of laughs, honest opinions, business lessons, and practical reminders that if you want to grow your pet business, you need to understand your numbers, charge properly, and surround yourself with people who push you forward.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn.

You can find out more and sign up for Lopay here:

https://merchant.lopay.app/ref/PETPASSION2500

Listeners of this podcast get £2500 of fee-free transactions.

And if you’d like support building a stronger, more profitable grooming business, visit:

https://petpassiontoprofit.com/