Deneen Allen: How a Reluctant Author Turned 25 Years of Tourism Expertise Into a Book
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Deneen Allen: How a Reluctant Author Turned 25 Years of Tourism Expertise Into a Book
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Summary
On this episode of Author Hour, Eric Jorgenson sits down with Deneen Allen, founder of FireCircle and creator of the 5x5 Method, to talk about her new book The FireCircle 5x5 Method.
Deneen spent 25 years building tourism and hospitality businesses across Canada before distilling that expertise into a digital program, and resisting her team's push to put it in book form for three years.
In this conversation, she shares why she finally said yes, how the book now functions as both a marketing tool and a companion guidebook to her digital program, the "secret code" funnel she built to convert readers into FireCircle members, and why she now wishes she'd written it sooner.
A candid, useful conversation for any operator weighing whether their expertise belongs in a book.