If you want to start an art business or poetry business, you'll eventaully have opportunities to pitch and describe what it is that you do. Let's turn to Daniel Priestley's Key Person Of Influence for help! If you have not had to pitch yourself before, even if it is just to answer a question like "so what do you do", then it can be helpful to prepare for that moment to better describe the change you are creating and the help you give the world. We explore how to move away from passive politeness and toward emotional resonance. Whether you’re pitching a corporate brand, a school, or a private collector, you’ll learn how to structure your story so that people don't just nod—they ask to learn more.In this video, we cover:Why "polite" responses are the enemy of your art business.The 5-part blueprint for a winning poetry pitch.How to define your "rules," your "players," and your "prizes."My personal story of moving against the corporate poetry system to build diVERSES.How to ground your pitch in your origin story to build instant credibility.The first episode on Daniel Priestley's Key Person Of Influence for poets who want to live on poetry: https://youtu.be/-6qlOyAL-6IThe previous episode: https://youtu.be/ZOt7nhb7Ww0Get a free audio/mp3/podcast version at https://open.spotify.com/show/4vAdMbaunOPziRoovm0K5PWrite with us at the Substation: www.diversespoetry.com/aboutsubstationWelcome to the Creative Companionship Book Club, where we take business texts and discuss how to use their techniques to create a poetry business we'd be proud to run. This is our third dive into Daniel Priestley's Key Person Of Influence, which is a book centered on finding ways to stand out and provide unique insights and help in our field of interest so that we are competing against no one. *Welcome also to our poetry channel at diVERSES! Whether you're a seasoned poetry enthusiast or just beginning your journey into writing, this discussion will help inform your development in poetry🔍 What You'll Discover:The importance of questioning while reading poetry.Practical tips for asking insightful questions.How questioning enhances comprehension and appreciation.Examples of question-driven analysis applied to popular poems.Strategies for incorporating questioning into your own reading practice.The broader benefits of critical thinking fostered through poetic inquiry.🎓 Join us as we embark on a journey of discovery through the rich landscapes of poetry, where every question unlocks a new layer of meaning and understanding. Don't miss out on this opportunity to deepen your connection with literature and broaden your perspective on life.Let's embark on this poetic journey together and uncover the profound truths that lie within the lines. Share your thoughts and insights in the comments below—we'd love to hear from you!00:00 - Famous Quotes are Actually Pitches00:30 - The Creative Companionship Book Club: Daniel Priestley’s KPI01:08 - Why You Only Get One Chance to Answer "What Do You Do?"01:34 - The "Polite" Response Trap vs. Emotional Resonance02:22 - Practicing Your 5, 10, and 30-Second Introductions02:47 - How to Find Your Pitch: Looking for Blind Spots & Your "Why"03:08 - The diVERSES Story: Moving Against the Corporate Poetry System04:10 - 5 Components of a Winning Pitch04:27 - 1. Make it Fun and Exciting (Living on Poetry)04:54 - 2. Setting Your Rules: Saying No to the Old System05:35 - 3. Finding Your Players: Who is Your Specific Audience?06:04 - 4. Defining Prizes and Success Measures06:58 - 5. Setting Goalposts: Your 3-Month and 3-Year Plan07:40 - Embracing Risk: Why a Game Needs the Possibility of Failure08:21 - Targeting Your "Specific Person" & Choosing Your Vocabulary10:04 - Grounding Your Pitch in Your Origin Story11:28 - Desired Future State: Defining the Payoff for Your Client12:09 - Establishing Credibility: Proof That Your Art Business Works13:10 - Next Steps: Writing Your First Pitch