Today I'm joined by launch strategist and copywriter Brenna McGowan to talk about a question that's been floating around the online business world lately:

Is launching still working in 2026?

Fresh off one of her biggest launches ever, Brenna shares what she's seeing work right now, why cookie-cutter launches are falling flat, and how pre-launch strategy can completely transform your results.

If you've ever felt like launching is harder than it used to be, this conversation will give you practical strategies and a whole lot of hope.

What You'll Learn in This Episode:

• Why launching isn't dead - but lazy launching is
• The importance of pre-launch content and buyer consideration
• How trust impacts conversions in today's market
• Creative launch strategies including private podcasts, auctions, affiliates, and ROI calculators
• What to do if your last launch didn't go to plan
• How to use data instead of emotions when evaluating launch results

Guest Spotlight: Brenna McGowan

Brenna McGowan is a launch strategist and copywriter who helps online business owners create intentional pre-launch strategies that build trust, increase conversions, and make launches feel significantly less stressful.

🔗 Brenna's Launch Report: https://brennamcgowan.co/launch-report/
🔗 Reducing Launch Stress With An Effective Pre-Launch Strategy with Brenna Mcgowan [Ep 156]

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