S02 E06 | GET BOOKED TO SPEAK
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What shifts can help you become a sought-after speaker who attracts speaking opportunities, clients, and income without chasing or forcing?
This training focused on three powerful shifts that move you from waiting for opportunities to creating them. Success as a speaker isn't just about tactics—it's about how you position yourself, your message, and your business.
What's Not Working
Many speakers struggle because they:
- Wait until they're "ready"
- Overgive and undercharge
- Lack clarity in their message
- Have no audience or list-building strategy
- Wait for someone else to choose them
Your message is needed now. The key is stepping into leadership instead of waiting for permission.
Shift #1: From Stories to Frameworks
Stories create connection, but frameworks create authority.
A framework is your unique process, system, or methodology. Examples include:
- Three Pillars of Thriving Post-Menopause
- Four-Step Grief Healing System
- Five Phases of Becoming a Wise Woman
People may relate to your story, but they invest in the process that helps them achieve results.
Key Takeaway: Own and teach a framework that is uniquely yours.
Shift #2: From Hoping to Get Picked to Owning the Stage
Rather than waiting for invitations, create your own opportunities.
Examples:
- Host a festival
- Launch a summit
- Start a podcast
- Run your own show or event
Owning a stage positions you as a leader, increases visibility, and attracts collaborations and speaking opportunities.
Key Takeaway: Leaders create stages instead of waiting to be invited onto one.
Shift #3: From Speaking Free to Give Value to Speaking Free to Invite
Speaking for free can be incredibly valuable when done with intention.
The goal is to:
- Grow your email list
- Build relationships
- Nurture trust
- Gain clients over time
Instead of speaking only to educate, speak to invite people into your world through:
- Free gifts
- Email lists
- Workshops
- Coaching programs
- Courses and offers
Key Takeaway: Speaking is often a relationship-building strategy before it becomes a sales strategy.
The Importance of Patience
Building a speaking business takes time. Success comes from consistently building:
- Credibility
- Authority
- Audience
- Systems
- Confidence
Some people become clients quickly, while others may follow your work for years before saying yes.
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