In Episode 57 of Eggcellent Adventures, Reec Swiney sits down with Celia, founder of Buff Clucks, a chicken nutrition and wellness company focused on helping backyard flocks thrive through a holistic approach.

Celia shares the incredible origin story behind Buff Clucks, which began as a school project for her then 13-year-old son and has since grown into a national brand with products selling online and soon heading to shelves at one of the most prominent farm supply stores in the United States. What started as a dream and a class project has hatched into a full-fledged family business, with her son, now 17, helping lead the brand’s social media presence.

The conversation also dives into Celia’s personal journey, from having a traumatic experience with chickens as a child to becoming a full-fledged chicken mom who now understands the nutritional, emotional, and mental health benefits that come with raising a backyard flock.

Reec and Celia talk about the growing movement of chickens becoming beloved household pets, what that means for owners, and the supportive chicken community that continues to grow both online and in person. They also discuss Buff Clucks’ products and how they are designed to help defend and support backyard flocks from the inside out.

This episode is perfect for chicken owners, backyard flock beginners, homesteaders, farm families, animal lovers, and anyone interested in turning a family idea into a real business.