In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining. 95% of B2B buyers are now using LLMs as part of their buying journey. And most SaaS brands are not appearing in any of it. This episode covers what AI search actually is, how it differs from traditional SEO, and the specific things you can do to start showing up where your buyers are looking. Whether you have heard it called GEO, AEO or AI search, the principles are the same and Daisy breaks them down clearly.

Takeaways:

• 95% of B2B buyers are now using LLMs as part of their buying journey, and if you are not appearing in those results you are potentially not making the shortlist
• AI search operates higher up the funnel than Google: people use LLMs to solve problems, not just find products
• Clear, specific messaging matters more than ever. Buzzword-heavy websites will not get cited because LLMs do not use those terms
• Over 80% of LLM citations come from third-party websites, not your own domain
• YouTube is one of the most highly cited sources in AI search and is significantly underused by most SaaS brands
• Podcast transcripts, press mentions and thought leadership published across multiple channels all feed into LLM citation
• Original proprietary data and research is favoured by LLMs because it gives them information outside their training data
• The brands that win at AI search are creating genuine problem-solving thought leadership consistently, not those chasing shortcuts