Broken By Design: Why Financial Services Is Drowning In Data It Can’t Use, Sam Seaton and Alan Clay (#29)
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Financial services has spent years trying to make customer data more useful.
The crux of the problem is simple: can the firm reach the right person, through the right channel, when the information actually needs to be acted on?
In this episode of Sense of Identity, Paul Holland is joined by Samantha Seaton, co-chair of the Smart Data Council, and Alan Clay, Head of Strategy, Customer Data Solutions at LexisNexis Risk Solutions, to discuss why so much financial services data still fails at the point of customer contact.
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