Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It cover art

Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It

Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It

By: Gillian Perkins
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Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this? Stick with me, because those probably aren't the real problem. I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others. In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it: Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on Episode 2: The real reason your business isn't making sales (it's probably not what you think) Episode 3: The common "fixes" people try, and why they don't actually solve the problem Episode 4: The simple formula behind consistent, predictable revenue Episode 5: What to prioritize to start making real money - and how to scale once you do If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.Copyright 2026 Startup Society LLC
Episodes
  • Episode 5: Your 6-Month Plan to Build an Audience (Finale)

    Episode 5: Your 6-Month Plan to Build an Audience (Finale)
    Jul 2 2026

    Welcome to the fifth and final episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.

    We've covered why your business is stuck and the numbers behind getting unstuck. In this final episode, I'm laying out exactly how to build your audience: the three strategies I recommend, plus a simple six-month plan you can start on today.

    Listen to the full episode to hear:

    • The three core strategies for audience growth
    • Why converting followers into email subscribers matters so much
    • A month-by-month breakdown of the six-month plan, from finding your "who" in month one to optimizing based on real data in month six
    • The three places people usually get stuck - the "who," the "how," and the "why" - and how to figure out which one is you
    • My offer of a free coaching call to help you take the next step - right here: gillianperkins.com/book

    Learn more about Gillian:

    • Book your free coaching call
    • Build Your Audience Bootcamp
    • www.gillianperkins.com
    Show More Show Less
    20 mins
  • Episode 4: The Simple Math: How Much Money 1,000 Subscribers Can Actually Make You

    Episode 4: The Simple Math: How Much Money 1,000 Subscribers Can Actually Make You
    Jul 2 2026

    Welcome to the fourth episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.

    Now that you know the benchmark to aim for, it's time to do the math. In this episode, I'm breaking down real launch numbers across three different offer types to show you exactly what's possible with just 1,000 engaged subscribers.

    Listen to the full episode to hear:

    • Real launch math: what 1,000 subscribers can generate with a $300 course, a $2,000 coaching offer, and a $50/month membership
    • Why 5,000 social followers is roughly what it takes to reach 1,000 email subscribers
    • Roughly how many social followers it takes to convert into 1,000 email subscribers
    • Why 1,000 of the right people will always outsell 100,000 of the wrong ones

    Learn more about Gillian:

    • Build Your Audience Bootcamp
    • www.gillianperkins.com
    Show More Show Less
    9 mins
  • Episode 3: The One Number That Predicts Whether Your Business Will Make Money

    Episode 3: The One Number That Predicts Whether Your Business Will Make Money
    Jul 2 2026

    Welcome to the third episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.

    Most people stay stuck bouncing between fixes - a new funnel, new messaging, a new website - without ever addressing the real issue. In this episode, I'm sharing the one benchmark that changes everything.

    Listen to the full episode to hear:

    • The distraction cycle keeping so many entrepreneurs stuck at zero
    • Why 1,000 engaged email subscribers is the tipping point for most creators
    • Three underrated benefits of building an audience beyond just making sales: impact, education, and opportunity
    • Why growing your first 1,000 subscribers is the hardest part - and why it gets easier from there

    Learn more about Gillian:

    • Build Your Audience Bootcamp
    • www.gillianperkins.com
    Show More Show Less
    8 mins
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