How Franchisees Use Dynamic Pricing to Maximize Revenue cover art

How Franchisees Use Dynamic Pricing to Maximize Revenue

How Franchisees Use Dynamic Pricing to Maximize Revenue

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In this episode of Franchise Conversations with Fexingo, Lucas and Luna explore how franchisees are adopting dynamic pricing strategies to boost revenue and manage demand. They examine why many franchise agreements historically banned real-time price changes, and how newer contracts now allow flexibility. The hosts break down a specific case: a mid-sized quick-service franchise that tested dynamic pricing across 15 locations, seeing revenue per transaction rise by 8.5 percent and customer wait times fall by 12 percent. They discuss the three-tier pricing model—peak, standard, and off-peak—and how the approach smoothed labor scheduling. The conversation also covers the technology stack: a demand-forecasting platform plugged into the POS system, and the dashboard that monitors price elasticity. They address customer backlash risks, citing a well-known pizza chain's experience with surcharge backlash two years ago. Lucas and Luna also touch on how dynamic pricing interacts with franchisee royalty fees, and whether franchisors should share in the upside. Finally, they consider the ethics of charging loyal customers more during peak times. This episode is essential listening for any franchisee or franchisor exploring revenue management tools. #DynamicPricing #FranchiseRevenue #RevenueManagement #PricingStrategy #FranchiseOperations #SurgePricing #QuickServiceRestaurant #QSR #DemandForecasting #PriceElasticity #FranchiseTechnology #POSIntegration #CustomerLoyalty #FranchiseAgreement #RoyaltyFees #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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