How Influencers Are Buying Their Own TV Spots During Live Sports

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How Influencers Are Buying Their Own TV Spots During Live Sports

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On this episode of Influencer Marketing with Fexingo, Lucas and Luna explore the rise of influencers buying 30-second ad spots during live sports broadcasts. With the cost of a Super Bowl local spot down to $100,000 and national sports ad inventory opening up via programmatic exchanges, top creators are skipping brand deals and going straight to TV. The hosts break down the economics: a million-dollar viewership during a Sunday NFL game, cost per mille of $20-30, and how influencers like a fitness creator named Jake Benson bought a spot in a regional NBA broadcast to promote his app. They also discuss the strategic shift from sponsorships to direct-response advertising, the role of data-driven attribution, and whether this trend signals a permanent unbundling of traditional media buying. #InfluencerMarketing #LiveSportsAds #ProgrammaticTV #CreatorEconomy #DirectResponse #SuperBowl #NFL #NBA #JakeBenson #AdBuying #TVSpots #MarketingStrategy #FitnessApp #CostPerMille #Attribution #MediaBuying #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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