How a Coffee Chain Survived the Commodity Crisis

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How a Coffee Chain Survived the Commodity Crisis

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Episode 91 of Crisis Management with Fexingo looks at how a mid-size coffee roaster and retailer survived the 2025 coffee commodity price shock. With arabica beans hitting $4.50 a pound - more than double the historical average - the company faced collapsing margins and the risk of mass customer defection. Lucas and Luna walk through the three specific moves the CEO made: locking in long-term contracts with growers in Ethiopia and Colombia, redesigning the menu to feature lower-cost specialty blends, and a transparent pricing campaign that explained why a latte now cost $5.50. The episode also touches on how the current economic backdrop - unemployment at 4.2%, wage growth ticking up to $37.60 an hour - creates different pressures for food and beverage businesses today than during the 2020 or 2023 downturns. A concrete playbook for any business facing a sudden input cost spike. #CoffeeCrisis #CommodityShock #SupplyChain #PricingStrategy #MenuEngineering #EthiopiaCoffee #ColombiaCoffee #Arabica #Inflation #BusinessSurvival #CrisisManagement #FoodAndBeverage #RetailStrategy #TheFexingoPodcast #FexingoBusiness #BusinessPodcast #SmallBusiness #Resilience Keep every episode free: buymeacoffee.com/fexingo

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