How to prepare for what you don’t see coming - Marketing Edition

Like most entrepreneurs there came a time in Brady Dahmer career as a business owner when he looked back and relived the trauma of the mistakes he had made in building his business Tropoly a brand studio.

Brady lamented that there had not been a way for him to learn how to avoid the mistakes he knew he had made. So, Brady decided to create the Blind Spots Handbook: How to prepare for what you don’t see coming - Marketing Edition.

In this episode of the Abeceder podcast The Independent Minds, Brady discusses his book with host Michael Millward.

Sharing their experience prompts frank exchanges that make for an informative and entertaining conversation about the marketing blind spots that can stop a business from scaling.

They discuss

• What a blind spot really is, and how they can impact a business
• Accepting that the problems blind spots cause, do not just happen to other people
• Real case studies that highlight how easily mistakes can be made, when you assume
• Accepting that you cannot learn everything and identifying what you really need to learn.
• The value that an expert can provide
• How to deal with someone who says that they know

This episode of The Independent Minds delivers implemental communication solutions for new and experienced leaders.

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