What was the name of the first maple flavor instant oatmeal cereal?

What brand is the oldest major soft drink in America?

What do the “m’s” in M&Ms stand for?

Who was the Barbie doll named after?

Which toothpaste had Bucky Beaver as a mascot?

The answers to these burning questions - and many more - can be found in the audiobook Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.

This remarkable audiobook features fascinating stories of 156 best and worst brands of the Boomer era. Listeners can relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop, and Pop-Tarts, cap guns and comic books. They can recall the time when automobiles ruled the road and a transistor radio was “advanced technology”. They will learn how television played a key role in brand advertising. They will discover which brands blossomed and which were a bust.

The audiobook is divided into 15 chapters, each covering a brand category:

• Television
• Cereal
• Soft Drinks
• Snack Foods, Convenience Foods
• Toys, Games, and Comic Books
• Health, Beauty, and Cigarettes
• Automobiles
• Fast Food
• Rock 'n' Roll
• Revolution
• Environment
• Technology
• Movies
• The Ultimate Boomer Brand Winner and Loser

An appendix includes links to vintage TV commercials and a Boomer Brands discussion guide. The audiobook is a sequel to the first audiuobook on the topic, Boomer Brands: Iconic Brands That Shaped Our Childhood.

Boomer Brand Winners & Losers is a wondrous walk down memory lane!