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Building Distinctive Brand Assets

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Building Distinctive Brand Assets

By: Jenni Romaniuk
Narrated by: Cat Gould
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About this listen

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets.

Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

©2018 Jenni Romaniuk (P)2023 Ascent Audio Marketing Marketing & Sales Management
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A wonderfully detailed, yet concise guide that every brand manager needs to read - and the earielr the better - in order to avoid morphing into a brand damager, albeit a well intentioned one.

The value of this book is the continuous reference to empirical, quantitative evidence. Marketing publications so often rely on case studies, anecdotes or charisma to persuade; this book stands out as a serious guidebook. But don't avoid for fear of hectoring or dryness, there's plenty of branded examples, and humour too!

I would have loved an accompanying pdf to view the charts rather than trying to visualise as I listened.

How to manage, not damage, your brand.

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