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Crack the Funding Code

How Investors Think and What They Need to Hear to Fund Your Startup

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Crack the Funding Code

By: Judy Robinett
Narrated by: Laural Merlington
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About this listen

Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.

Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family, or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don't have enough information about what these investors do, what they can provide for a business, and on what terms. What's worse, entrepreneurs often don't know how to access the people who are looking to put their money into young companies with potential.

Crack the Funding Code will show listeners how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. It will give listeners the broader perspective - how funding works, how investors think, and what they need to hear to put their money where your mouth is.

©2019 Judy Robinett (P)2019 Gildan Media Business Development & Entrepreneurship Entrepreneurship Management Management & Leadership Business Investing Money
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I have read tens of books on startups/entrepreneurship - however, this masterpiece from Judy Robinett is what I will recommend in my top 5 must reads for a startup. It literally cracks the funding code - which is so critical, especially for startups. You can't grow or even survive in most cases, if you don't get funding within the initial critical time frame. It covers all the important aspects of this game. And the statistics she gives are particularly very insightful and reassuring. They made me tough and better prepared to accept rejections. E.g. a typical VC goes through around 1200 pitches annually, gives serious consideration to 500, shortlists 50 to the next round and finally invests in 10. Of these lucky 10, less than three give exponential returns.

Superb for a Startup

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Essential reading for entrepreneurs and startups. In many cases businesses are formed and built without think of the possible investor stage or thinking about it too late. The author Judy Robinett is the real deal, she doesn't just write about it she lives this life. She shares knowledge on how to approach investors and position yourself and business for what they are looking to achieve. Don't hesitate, read this book!

Learn what investors think!!

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Although the knowledge was practical and useful..It did take me longer than usual to get to the end. I was tempted to abandon ship but did'nt...

Revealing, useful , and practical

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This book covers a lot of topics and narrows down on the most important aspects of each. I got this book from the free book selection, what a find!

Packed with thorough and pragmatic advice

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