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Extended Reality in Practice

100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

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Extended Reality in Practice

By: Bernard Marr
Narrated by: Dennis Kleinman
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About this listen

Discover one of the biggest business trends of today.

Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries.

In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.

Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them - and for businesses, new ways to connect and engage with customers and improve business processes.

©2021 Bernard Marr (P)2021 Gildan Media Computer Science Future Studies Social Sciences Business Technology Virtual World
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Fantastic book that covers so many different uses for AR / VR and XR. I have Co founded NYX VX which has an Epic MegaGrant from Epic Games and these are areas we live and breath everyday including the Metaverse. I found this book thoroughly informative and educational. The author has clearly taken the time to do his research and delivers the results in an outstanding fashion.

Excellent articulation

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It is a fantastic book with detail insights about Mixed Reality, VR and AR. Easy to listen to and grasp current development in all fields of our lives. Thank you!

New knowledge about technology development

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