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Golden Rules - Effective Listening

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Golden Rules - Effective Listening

By: David Ryder
Narrated by: David Ryder
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About this listen

 You've got through to the prospective customer either or the phone or in person. It's taken preparation, effort, persistence and a slice of luck. But there you are with that one opportunity to make a sale, secure a deal.

What on earth do you say? How do you win the prospect over? How do you persuade them that you have the right product or service for them? You've heard that "people buy people", but how do you put that into practice?

In this book, David Ryder, who has 20 years' experience of field and telesales, takes you step by step through this essential element of the sale. He explains how to prepare, what questions to ask, when to speak, what to say and how to stack the odds in your favour so that the prospect will want you to take them on as a client.

This book is part of the 'Golden Rules' series breaking the whole sales process into easy bite-size chunks.

©2008 David Ryder (P)2008 Summersdale Publishers Ltd Marketing & Sales Sales & Selling Marketing
All stars
Most relevant
The author makes a scientific approach to the sale - especially this particular part of selling.
If you are looking for something beyond sales then this is probably not it.

A good guide for people in sales.

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In terms of value for spend, this was of zero value. Nothing in this recording is in anyway inspired or original.

Waste of money

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