HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

By: Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz

Narrated by: David Sadzin, Sofia Willingham

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£5.99/mo after 3 months. Offer ends on 5 July 2026 at 11:59 BST. Cancel monthly.

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Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to: