HBR's 10 Must Reads on Sales cover art

HBR's 10 Must Reads on Sales

HBR's 10 Must Reads Series

 Preview

Audible Standard 30-day free trial

Try Standard free
Select 1 audiobook a month from our entire collection.
Listen to your selected audiobooks as long as you're a member.
Get unlimited access to bingeable podcasts.
Standard auto renews for £5.99 a month after 30 days. Cancel anytime.

HBR's 10 Must Reads on Sales

By: Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson
Narrated by: Tom Parks
Try Standard free

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £12.44

Buy Now for £12.44

About this listen

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.

This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2017 Harvard Business Publishing Corporation (P)2020 Gildan Media Leadership Management & Leadership Marketing Marketing & Sales Sales & Selling Business Management Inspiring Customer Service Success

Continue the series
HBR's 10 Must Reads on Mental Toughness cover art
HBR's 10 Must Reads on Mental Toughness By: Harvard Business Review, and others
HBR's 10 Must Reads on Entrepreneurship and Startups cover art
HBR's 10 Must Reads on Entrepreneurship and Startups By: Harvard Business Review, and others
HBR's 10 Must Reads on Women and Leadership cover art
HBR's 10 Must Reads on Women and Leadership By: Harvard Business Review, and others
HBR's 10 Must Reads on AI, Analytics, and the New Machine Age cover art
HBR's 10 Must Reads on AI, Analytics, and the New Machine Age By: Harvard Business Review, and others
HBR's 10 Must Reads for CEOs cover art
HBR's 10 Must Reads for CEOs By: Harvard Business Review, and others
HBR's 10 Must Reads on Negotiation cover art
HBR's 10 Must Reads on Negotiation By: Harvard Business Review, and others
HBR's 10 Must Reads on Diversity cover art
HBR's 10 Must Reads on Diversity By: Harvard Business Review, and others
HBR's 10 Must Reads on Reinventing HR cover art
HBR's 10 Must Reads on Reinventing HR By: Harvard Business Review, and others
HBR's 10 Must Reads on Business Model Innovation cover art
HBR's 10 Must Reads on Business Model Innovation By: Harvard Business Review, and others
HBR's 10 Must Reads on Managing in a Downturn cover art
HBR's 10 Must Reads on Managing in a Downturn By: Harvard Business Review
HBRs 10 Must Reads 2020 cover art
HBRs 10 Must Reads 2020 By: Harvard Business Review
HBRs 10 Must Reads on Building a Great Culture cover art
HBRs 10 Must Reads on Building a Great Culture By: Harvard Business Review
HBR's 10 Must Reads on Strategy, Vol. 2 cover art
HBR's 10 Must Reads on Strategy, Vol. 2 By: Harvard Business Review
HBR's 10 Must Reads on Leadership, Vol. 2 cover art
HBR's 10 Must Reads on Leadership, Vol. 2 By: Harvard Business Review
HBR's 10 Must Reads on Managing People, Vol. 2 cover art
HBR's 10 Must Reads on Managing People, Vol. 2 By: Harvard Business Review
HBR's 10 Must Reads on Design Thinking cover art
HBR's 10 Must Reads on Design Thinking By: Harvard Business Review
HBR's 10 Must Reads on Public Speaking and Presenting cover art
HBR's 10 Must Reads on Public Speaking and Presenting By: Harvard Business Review
HBR's 10 Must Reads on Managing Risk cover art
HBR's 10 Must Reads on Managing Risk By: Harvard Business Review
HBR's 10 Must Reads on Boards cover art
HBR's 10 Must Reads on Boards By: Harvard Business Review
HBR's 10 Must Reads 2021 cover art
HBR's 10 Must Reads 2021 By: Harvard Business Review
No reviews yet