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Inbound Marketing

Get Found Using Google, Social Media, and Blogs

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Inbound Marketing

By: Brian Halligan, Dharmesh Shah
Narrated by: Erik Synnestvedt
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Summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings, build a blog to promote your business, grow and nurture a community on social media sites, and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

©2009 Brian Halligan, Dharmesh Shah (P)2009 Gildan Media Corp Marketing Marketing & Sales Business
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Critic reviews

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." (Seth Godin)
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This audiobook was awesome, it has opened up so many new ideas and allowed me a deeper insight in to the world of inbound marketing. I recommend this to any general marketeer or anyone generally interested in social media, business or marketing of any sort. Once you start using the links the guys give you too, you will find on their Hubspot site the same sort of remarkable content that they talk about throughout the audiobook, awesome.

More than just a good book!

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This is the first book I downloaded related to website building and Social Media use. It is an excellent introduction and contains many useful tips. As a start, it gets you into the right mindset and makes it very clear what thinking is required to use the internet as an effective marketing tool. It is clearly written, the authors have loads of hands on experience and it is well read.



However, the authors are from the US and the perspective is very US. Which is fine if you are from the US or are looking at a global audience. If you are looking at a UK market it is still useful and informative, but 'Pimp My Sight', written by a UK resident, contains more helpful information, links and suggestions for UK would-be website and social media novices.



That said, if you are just considering entering the world of websites and social media for marketing purposes, its a really good start.

Useful but very US perspective

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I immensely enjoyed listening to this book, but most of all I really enjoyed implementing the tips and stratedgies it offered.
I was looking for a backgound on how some companies social media in order to generate business. I was very sceptical about the
majority of claims out there, that social media is effective for generating business. I can honestly now say that I definitely now know that it is effective. Within two weeks of implementing the authors tips and strategies I managed to bag a new customer on my website and have generated positive revenue from this relationship. The most remarkable feature of this, is that my website is still only now partly complete.

I certainly recommend this book for anyone who would like to change the way they currently market their business.

A must listen!

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This book is full of a wealth of information on inbound marketing. Weather you have a background in marketing and are looking to learn more or if you own your own business this is a must read!

The bible of inbound marketing!

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Would you say that listening to this book was time well-spent? Why or why not?

I didn't realise they had an updated version which isn't available as an audio book. I would wait for that version.

Horribly Dated

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