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Inspired (2nd Edition)

How to Create Tech Products Customers Love

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Inspired (2nd Edition)

By: Marty Cagan
Narrated by: Marty Cagan
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About this listen

How do today's most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

This audiobook includes a new preface not included in the print edition.

©2018 Wiley (P)2025 Ascent Audio
Business Development & Entrepreneurship Customer Service Engineering Entrepreneurship Management Management & Leadership Marketing Marketing & Sales New Business Enterprises Organisational Behavior Workplace & Organisational Behavior Business Innovation Project Management Software Development Technology
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Unless your plan is to become a person who lives and breathes your job, this book isn't for you. Everything in this book is based upon and geared towards working until you drop. There's no guidance or knowhow shared on how to reach good results without constantly giving it your all. The true audience is hopefully just a handful of people.

Written for those who live to work

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