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It's Not Luck

Marketing, Production, and the Theory of Constraints

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It's Not Luck

By: Eliyahu M. Goldratt
Narrated by: Rick Adamson
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About this listen

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company Management Management & Leadership Business Leadership Marketing Process Improvement
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Easy to listen to and follow. The lessons contained within are extremely valuable.
It is recommended that you listen to "The Goal" first.

great follow up

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captivating from start to finish and have never been happier at how a characters journey concluded

amazing

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If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

Great follow on from The Goal.

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an easy listen, preferred the audio on the goal, read this first, made a massive impact on my management style back in the 90s, jyst listened to both again. well woth a listen

excellent read

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Every person in managed should listen to that book :) Love it !!! Already testing some of the book technic at work and life!

CEO CLASS

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