No B.S. Marketing to the Affluent cover art

No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd

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About this listen

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. 

You'll also discover how to:  

  • Use 10 surprising emotional buy triggers the affluent find irresistible  
  • Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  
  • Use Kennedy's Million-Dollar Marketing System
  • A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  
  • Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC. Business Development & Entrepreneurship Entrepreneurship Marketing Marketing & Sales Sales & Selling Small Business Business Direct Marketing
All stars
Most relevant
Another well informative book from the author Danny Kennedy. Enjoyed the whole book chapter by chapter.

Well recommended

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Dan Kennedy really goes through the journey of how to consider customers and how to avoid alienating them

Insightful

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the main idea ( purpose) of the book could have been narrowed down to less than 150 pages but overall is good.

good book. i think the main idea (purpose)

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The Affluent spend money on what makes them feel good, they love exclusivity and segregation for comfort and to feel special in themselves, they also concern themselves with comparison to their peers.

There.

Now you don't need to read the book, because this is the same concept repeated in every chapter with absolutely no practical value to implement anything useful.

Good concepts, nothing practical

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