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Open with a Close

The Twelve Point Guide to Closing More Sales

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Open with a Close

By: Matthew Elwell
Narrated by: Matthew Elwell
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£5.99/mo after 3 months. Offer ends on 5 July 2026 at 11:59 BST. Cancel monthly.

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This audiobook is for anyone who has to sell as part of their life or business. If you want a dramatic increase in your sales conversions - without being pushy, manipulative or 'hard sell' - this audiobook is for you. But be warned, what you are about to learn is likely to challenge everything you thought you knew about selling. You may find that some of what you read in these pages directly contradicts what you've been taught, and that's why this philosophy works! It's completely different to the conventional wisdom around sales. By the end of this audiobook you will be armed with the tools you need to enter any negotiation or sales conversation with clarity and confidence. You'll learn:

  • The twelve-step Open With A Close system to increase conversions by up to 64%
  • How to speak to prospects and potential customers with increased belief and confidence
  • Why the human brain is programmed for fear, and the six questions you can ask your prospects to bypass it quickly and effectively
  • How to overcome objections such as 'I can't afford it' or 'I haven't got the time' with ease and elegance
  • How to use the Golden Question to close more business and generate greater revenue
©2020 Matthew Elwell (P)2020 Matthew Elwell Management & Leadership Marketing & Sales Negotiating Sales & Selling Business Marketing Inspiring
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Great resource from Matt Elwell that educates and motivates me whilst I’m on the move. Only takes 12 hours to get rusty so this is really effective in priming me on a daily basis. Thanks Matt truly transformative stuff 👍😊

Listen and Learn

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A refreshing way of approaching your sales process ,so your sales income and business growth , becomes scalable.

A great method of systemising the sales process

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absolutely love this ..... i read this just before attending the 3 day course with the owner of the martial arts club which i am proud to be part of and i loved it ..... it only makes sense to have it on audible as well as the paperback version ❤❤❤❤

what a phenomenal time to be alive !!! ❤❤❤❤

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Just another book about sales? Absolutely not!

A couple of mates did Matt’s 3 day course in Solihull and recommended it. After seeing how it transformed the way they spoke to their prospects I thought I might be missing out.

I got the book here to listen to before signing up.

Oh my God! Matt’s approach is so different to the sales people I’ve been hanging up on for years, coming from a place of love and serving your customer instead of thinking about the bottom line. Suits my business ethos perfectly.

Matt’s a lovely bloke to listen to, this book is really quite funny and will help you change the way you look at sales and serving your clients.

Life changing for someone running a business.

#dontbesh!t

Life Changing

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Matt's formula has convinced me that sales doesn't have to be salsey. Selling has been something I've battled with for years but I now feel equiped with the tools and confidence to close more clients in a professional and elegant way that ensures both parties feel they have won.
I wish I'd read this years ago!

Elegant, professional sales training

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