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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

By: Harry Beckwith
Narrated by: Jeffrey Jones
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Summary

 SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
©2008 Harry Beckwith; (P)2008 Hachette Audio Marketing Marketing & Sales Sales & Selling Business Modern Marketing
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Short book but useful and not repetitive; would recommend for a short soundbite type book for service industry

Short but useful

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This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

Really enjoyed

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Really useful stuff here and shared it with my company and specifically our marketing guys

Interesting

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This book is very compact but filled with a ton of tips and tricks and great reminders of anything related to selling, from client contact to choosing a name for your company. I can greatly recommend this book.

Compact, great book

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I have been running my own businesses for years and only just lately have been giving extra effort into marketing. I got this book thinking it would give me a few guidelines. It done more than that it has helped me remodel my entire outlook on my business. I only wish I bought this book years ago!! I whole heartedly recommend this book along with "It's not who you know but it's who knows you!"

Awesome

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