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So You Want to Start a Brewery?

The Lagunitas Story

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So You Want to Start a Brewery?

By: Tony Magee
Narrated by: Brett Barry
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About this listen

So You Want to Start a Brewery? is the first-person account of Tony Magee's gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company.

In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest--and the fastest growing--craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nation's most popular and enduring craft beer brands.

©2012, 2014 Tony Magee (P)2015 Audible Inc. Business Business Development & Entrepreneurship Entrepreneurship Food & Wine Professionals & Academics Wine & Beverages Success Feel-Good Funny Witty Heartfelt
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While planning to start a brewery I came across this book. Is it a guide to success? No not at all. But it's a small insight intro the world of craft breweries and it helped me understand some of the challenges I would come across. It's an entertaining book, very American style, and I'm short it was worth reading it

Worth it

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Whilst this was an interesting read (listen) I was often left with the sense that the author would write some details regarding the business and then throw everything down to luck or a summarisation of everything into a single paragraph. Not the business book I was expecting, but an interesting story of a startup none the less.

Interesting but only scratched the surface

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there's a lot of repetition in this book and it is not very brew focussed. it's more a generic business book with the author tooting his own horn quite a lot. interesting enough but I wouldn't go out of my way to recommend it

very interesting business book but not focussed

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