Start-Up Century cover art

Start-Up Century

Why We're All Becoming Entrepreneurs - and How to Make It Work for Everyone

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Start-Up Century

By: James Wise
Narrated by: Mark Meadows
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About this listen

Bloomsbury presents Start-Up Century by James Wise, read by Mark Meadows.

A fresh look at the boom in entrepreneurship and start-ups – and how it’s changing the world of work.

Does it feel like everyone you know is thinking about starting a business? That’s because they are. In the last few years new businesses have been launched in record numbers, with more of us than ever deciding to go it alone or become entrepreneurs.

Fuelled by new technologies like artificial intelligence and automation, this trend is only just beginning, with traditional firms due to be automated in the same way that farms and factories were in the last few decades.

Start-Up Century explains why this shift is happening, and what it will mean to live in a world where most of us are self-employed, or work in small entrepreneurial endeavours. It details the entrepreneurial frontiers ahead of us, the opportunities to be seized, and products to be built in fields as diverse as robotics to healthcare, energy and construction. And it covers the many challenges that this new way of working presents, setting out ideas and policies to help us close the digital divide, make education relevant again, make our public services more innovative and inspire a new generation to build the solutions the world needs.

In the face of rapid changes to the way we work and the technologies available to us, Start-Up Century sets out an overwhelmingly positive view of how individuals and start-ups, not corporates, will solve the challenges of the twenty-first century.

Authored by James Wise, the venture capitalist and technology commentator, Start-Up Century is packed with personal tales and interviews with everyone from teenage side-hustlers to the CEOs of multi-billion-dollar successes. This is a book for every aspiring entrepreneur, and anyone interested in the policy changes needed to support them.

©2023 James Wise (P)2023 Bloomsbury Publishing Plc
Business Development & Entrepreneurship Entrepreneurship Small Business Technology Business Computer Science Artificial Intelligence Robotics Health Care
All stars
Most relevant
Very confidence inspiring for UK based small business owner operators like me.

A compelling political narrative too. Highly recommend for policy makers, entrepreneurs and would be entrepreneurs. Thank you James!

Inspiration

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James Wise, a partner at Balderton, has taken his passion and constructed a powerful argument for why the entrepreneurial culture is here to stay, but only if we embed the right structures. It is more than an operational change; it is systemic, identifying the need to establish a clear purpose, linking the elements of the system by connecting the dots, and framing the challenge in a way that is accessible to all the main players. I bought into this and feel we all should.

A broad manifesto with actionable outcomes

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