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The 22 Immutable Laws of Branding

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The 22 Immutable Laws of Branding

By: Al Ries, Laura Ries
Narrated by: David Drummond
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Now I have a bad score because it is mostly wrong. Many suggestion are correct but most mowing what happen in the 20 years after are absolute misconceptions of the past.
It interesting to see how people were wrong and how everything changed in the other direction.

It was written in 2002

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If you building a brand, well worth to read/listen to it once. Lots of eye opening golden nuggets, especialy about what we call now "Riches are in the Niches".

Book requires updating. Most predictions was right but many not. Especially about amazon.com I wish I had a copy of this book back in 1998.

If you building a brand, well worth it!

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The main body gets 10/10 but the last two chapters on the Internet are out dated. Still an excellent listen

Laws 10/10

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the Internet chapters are very like the branding chapters. but it brings new concepts if you think he was taking about internet in 2004... good specially for those who has a businness out of the net.

good content

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Some good, timeless, information but even with the inclusion of an internet section a lot of the predictions are now dated.

Dated

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