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The 22 Immutable Laws of Marketing

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The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout
Narrated by: Al Ries, Jack Trout
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The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. Advertising Career Success International Marketing Marketing & Sales Motivation & Self-Improvement Business Leadership Success Law Management
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What about Al Ries and Jack Trout ’s performance did you like?

Straightforwrd - albeit American - delivery

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Gives you the reality of getting your marketing messages out there. Where to focus, what works and importantly, what doesn't.

Vital for everyone in business

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Really enjoy this book have listened multiple times and have put some into practise and it is surprising how effective they can be. I did however read Tim Ferriss first and it led me to this audible book! Be prepared to reflect on your current ways of doing things and look to improve your marketing with the use of this book! A must listen/read

Great Laws

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This is a really quick and easy listen, possible to get through in a single sitting.

The content discussed is invaluable for any business person, not just the marketer.

Marketing in a nutshell

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Right, just to make this clear, I wasn't listening exclusively to this, I was listening to it while playing poker, so my opinion can't be trusted completely, but I was sufficiently taken with the 'book' to write a review.

It's quite short, well read and doesn't spend time labouring over insignificant details. There's nothing ground breaking in this book and the majority of it's content is based on branding and the principle of being the first to market, the first into the customers mind and therefore becoming 'The Brand' by default.

There's a lot small businesses can take from this and, although almost a cliche in marketing circles, they make some very valid points as to why 'micro niching' is better than being all things to all people.

They use many examples (in American big business) where they show a company starts with a very specific market and business, then expands only to lose what made them big in the first place and ultimately fall apart.

To summarise, short, concise, well read, sufficiently engrossing and I expect to listen to this repeatedly. I didn't give it 5 because I don't feel many who are involved in marketing will find anything particularly new.

A decent book

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Truth backed by empirical evidence. Succinct, with all the laws backed up with well-known examples to illustrate.

Brilliant!

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