The Art of Choosing
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3 Months Free + £10 Audible voucher
£5.99/mo after 3 months. Cancel monthly.
Offer ends on 5 July 2026 at 11:59 BST.
Buy Now for £14.64
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Narrated by:
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Orlagh Cassidy
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By:
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Sheena Iyengar
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose?
Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
The Art of Choosing is your companion and guide for the many challenges ahead.
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