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The Art of Negotiating the Best Deal

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The Art of Negotiating the Best Deal

By: Seth Freeman, The Great Courses
Narrated by: Seth Freeman
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£5.99/mo after 3 months. Offer ends on 5 July 2026 at 11:59 BST. Cancel monthly.

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Negotiation is a big part of life - from buying a car or a house, taking a new job, or working out a serious conflict. Yet it's easy to believe we're usually at a disadvantage - that others are born negotiators, while we are not. Nothing could be further from the truth. Negotiation is a skill that just about everyone can learn to do well.

Presented by a master negotiator, these 24 lectures teach you how to approach all phases of a negotiation and deal with a wide range of problems. Professor Freeman shows you how to negotiate effectively in both competitive and collaborative situations. You learn the art of handling sharp tactics, haggling, psychological traps, and other challenges, while always being "hard on the problem and soft on the person" - which is the key to achieving a mutually beneficial outcome.

The course is organized around a mnemonic device, developed by Professor Freeman, that can serve in any negotiation situation. Called "I FORESAW IT," this indispensable framework guides you in assembling the strongest possible case, showing you how to evaluate such factors as creative options, independent criteria, and your best alternative to a negotiated agreement. Professor Freeman enriches his presentation with scores of fascinating anecdotes and case histories that vividly demonstrate what works and what doesn't when you sit down at the negotiating table.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Great Courses (P)2014 The Teaching Company, LLC
Career Success Negotiating Business Career Business Negotiation Leadership
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This course is a gem. I wish I had this knowledge years ago.

The course teaches in great depth both interest based bargaining, for win-win negotiations, and distributive bargaining, for win-lose situations.

It will help you handle your professional life more effectively, without losing sight of the human aspect.

Must read.

Must read

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Would you listen to The Art of Negotiating the Best Deal again? Why?

Yes - there is a lot of very interesting material and listening again will reinforce the messages

Any additional comments?

This course has widespread application and is not just for business negotiators. People in many walks of life would find this interesting and there are many aspects that are applicable to different career paths.

Excellent Course

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There are some kernels of gold among a sea of audio books, with this book alone, it not only let me negotiate my phone contract but give me an outlook towards my future.

Thank you dear author

Best audio book I've ever listened to

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Presented well, I've learnt some good ways of approaching negotiations and what to watch out for but fell like towards the end the book itnwas being strung out abit and could probably be a few hours shorter.
would still recommend as worth while.

Some very good points but goes on too long

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If you could sum up The Art of Negotiating the Best Deal in three words, what would they be?

This was a useful book, it gave me a hand full of techniques and new views. As a result I recommend the book.

What was one of the most memorable moments of The Art of Negotiating the Best Deal?

Detailed example of why someone would be aggressive in rejecting a deal.

Did the narration match the pace of the story?

was okay

Was there a moment in the book that particularly moved you?

none

Any additional comments?

I feel that the book by Mark Goulston, "Just listen" would be far better than this book. IT's scientific explanation and breakdown of why people react the way they do and linking it to the 3 parts of the brain and how they touch the primal, emotional and logical sections taught me more about negotiation than this book. The core thing I took away from this book was how to think about win win situations. Getting to the core of the objective of different people.

Helped me improve

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