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The Business of Belief

How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

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The Business of Belief

By: Tom Asacker
Narrated by: Tom Asacker
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Summary

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this audiobook will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

The Business of Belief is Tom Asacker’s most compelling - and important - book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.The next big idea in business is belief.

©2013 Tom Asacker (P)2014 Gildan Media LLC Consumer Behavior & Market Research Leadership Management & Leadership Marketing Marketing & Sales Business Management
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Critic reviews

"This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read." —Inc. MagazineIs this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea." —Seth Godin, author of The Icarus Deception
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Asacker presents a clear account of the framework of belief, its importance in a business context, and some actionable steps that anyone can take to review and update their beliefs and behaviours. It's a thought provoking, entertaining and well researched book and I'll be giving it a second (and maybe a third!) listen.

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