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The Forgotten Foundations of Fundraising

Practical Advice and Contrarian Wisdom for Nonprofit Leaders

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About this listen

In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeffrey Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. 

The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never listen to another fundraising book quite like this one.

©2019 John Wiley & Sons, Inc. (P)2019 Gildan Media Business Development & Entrepreneurship Management Management & Leadership Business Money Leadership
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This is less a fundraising guide than a rant against all but the smallest scale participants in the charity world. It's a "we're right and everyone else is wrong', phrased with such objectionable conceit that I couldn't make it past the second chapter.

Patronising and self-satisfied

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I haven’t stuck with this. So far it has been purely an advert for this persons company. Makes me struggle to trust the content

Just an advert

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