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The Fortune Cookie Principle

The 20 Keys to a Great Brand Story and Why Your Business Needs One

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The Fortune Cookie Principle

By: Bernadette Jiwa
Narrated by: Bernadette Jiwa
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About this listen

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities, and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn't it time to give your customers a story to tell? The Fortune Cookie Principle will show you how.

©2013 Bernadette Jiwa (P)2013 Gildan Media LLC Business Development Business Development & Entrepreneurship Marketing Marketing & Sales New Business Enterprises Business Customer Service

Critic reviews

"This should be the next audiobook you listen to. Urgent, leveraged and useful, it will change your business like nothing else." (Seth Godin)
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I enjoyed listening to this book, the points were well thought out and the case-studies entertaining.
There is nothing particularly new covered here but I would recommend it nevertheless.

Entertaining and practical

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What a really great book. Listened to it on audible and it was superb. Easy to listen to and dip and out of whilst driving. Would highly recommend to anyone.

Great insights.

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Pretty good, it makes you think about things from a different angle, although at points it's not quite realistic about business.

Interesting examples

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A book packed with powerful stories and compelling insights into building a brand not just a business.

A classic on brand building and storytelling

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to me, it didn't see to deliver the goods promised. still looking for a guide to writing a brand story.

not living up to the promise

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