The Four Conversations cover art

The Four Conversations

A New Model for Selling Expertise

 Preview

Audible Standard 30-day free trial

Try Standard free
Select 1 audiobook a month from our entire collection.
Listen to your selected audiobooks as long as you're a member.
Get unlimited access to bingeable podcasts.
Standard auto renews for £5.99 a month after 30 days. Cancel anytime.

The Four Conversations

By: Blair Enns
Narrated by: Blair Enns
Try Standard free

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £12.20

Buy Now for £12.20

About this listen

Sell and Price Like the Expert You Are

Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.

Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

You will learn:

- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise.

- How to sell your expertise the same way you deliver it—with confidence and integrity.

- How to move from being seen as a vendor to being recognized as the expert.

- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees.

Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.

©2024 Blair Enns (P)2024 Blair Enns Business Development & Entrepreneurship Career Success Entrepreneurship Marketing Marketing & Sales Sales & Selling Time Management & Productivity
All stars
Most relevant
I've already been practicing some of this, but forgotten the why behind some of my systems. This book is a helpful reminder and one I want torneten to for more in-depth notes.

Valuable structure and perspective

Something went wrong. Please try again in a few minutes.
There's immense value in Blair Enns' concise, structured and - expert - approach to teaching value creation and value sharing.

After finishing this, go listen to 2Bobs, read the WWP Manifesto, create some value, then invest in Pricing Creativity.

You won't regret it.

Thanks, Blair!

I wanted to give this two stars - just so that no one else reads this but me.

Something went wrong. Please try again in a few minutes.