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The Four Steps to the Epiphany

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The Four Steps to the Epiphany

By: Steve Blank
Narrated by: Graham Rowat
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About this listen

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them.

The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.

Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.

If your organization is starting a new venture and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

©2020 Steve Blank. (P)2020 Gildan Media Business Development & Entrepreneurship Entrepreneurship Forecasting & Strategic Planning Management & Leadership New Business Enterprises Business Leadership Marketing Inspiring
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Great book. Illustrations missing.

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Very informative for any startup and would recommend anyone in this space.
The story teller is unfortunately quite annoying, starting every half sentence loud.

Useful book but the voice is annoying

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I especially learned how to adapt marketing strategies and business mission to the type of market you’re entering.

Great book for scaling companies

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A great read for starting and scaling up a business.
Worth reading again in a few years for a sanity check on building own company.
Would recommend though reading on paper rather than listening (there are several references to tables and checklists).

Must read for founders

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If you can put up with over 9 hours of the narrators voice (sorry Mr Rowat) it’s an absolutely brilliant book. It’s the start of the Lean Startup movement. Despite it being written over 10+ years ago the points are still very relevant and I really like Steve Blank’s style of writing. As someone who is relatively new to the Lean principles, I learned quite a bit and would definitely recommend.

Brilliant book but narrator’s voice is irritating

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