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The Invisible Touch

The Four Keys to Modern Marketing

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The Invisible Touch

By: Harry Beckwith
Narrated by: Jim Ward
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About this listen

 This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.©2000 by Harry Beckwith, All Rights Reserved; © and (P)2000 Time Warner AudioBooks, A Division of Time Warner Trade Publishing Customer Service E-Commerce Marketing Marketing & Sales Sales & Selling Commerce Business
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This was one of the audio's that everyone in our small office had to listen to. Technicians and directors alike.

This is a must if you sell services

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